EXPLORER delivers penetrating shopper insights & powerful strategies

EXPLORER helps our clients create winning solutions for their brand, the shopper and the retailer

INSIGHTS

  • Create the building blocks for the development of Shopper Marketing Strategies & Solutions 
  • Crystallize the best ways to optimize planograms, assortment, merchandising and promotional strategies
  • Quantify new products or shopper marketing programming so all stakeholders (Sales, Marketing, Retailer) are confident of their potential
  • Validate program execution (shopper likes+dislikes/retailer delivery) to maximize success

STRATEGY

  • Combines insights with EXPLORER'S industry expertise (Research, Retail, Sales, Marketing) to create powerful solutions that "work" 
  • Act as a key strategic Shopper Insight resource to assist clients Shopper Marketing/Category Management efforts

SOLUTIONS

  • Works with agencies to bring shopper insights to life through joint planning/brainstorming
  • Provides unbiased assessment on strategy/retail marketing activity using our comprehensive suite of analytic tools and shopper norms