In Store Research

EXPLORER integrates multiple in store quantitative and qualitative approaches using its TOTAL STORE ANALYTICS methodology to provide differentiated data and drive actionable results

• SHOPPER PATHTRACKER:  Mapping of shopper movement within store to quantify shopper traffic flows, patterns, and behaviors at the store, category, shelf, and display levels

• ETHNOGRAPHIC OBSERVATION: Expert anthropologists to identify penetrating shopper insights to enable clients understand how and why a shopper buys

• INTERVIEWS: Explorer selects and combines interview methods -- in-store/point-of-purchase, shopalongs, online, at-home, and focus groups -- to match specific research objectives to identify differentiated insights to drive winning marketing, media, and merchandising strategies

• SHOPPER AUDITS & TESTING:  Cost-efficient express audits and tests of new product launches, seasonal/short term store formats, media, displays, and shelf sets.

• SHOPPER POV: Explorer gathers and integrates UPC barcode, loyalty card, and sales receipt scans at the point of purchase with syndicated and panel data to create a holistic picture of the consumer, the shopper, and the retail environment.