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			<h1 style="margin-top:0px;">On Line Research</h1>
        
		
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                    <div class="wp"><h2><span style="color: #003366"><em>EXPLORER&rsquo;s</em></span><span style="color: #003366"><em> </em></span>on line research uses its proprietary Selling Power Index to validate how effective potential shopper marketing programming will be within a retail environment<br />
</h2>
<p></p>
<ul>
    <li><span style="color: #003366"><em><strong>VIRTUAL SHOPPING</strong></em></span>: Online shopper research using simulated store environments. Customized shelf tests are used to validate [1]&nbsp;new product launches, [2] package designs, [3] pricing changes, and [4]&nbsp;planogram optimization <br />
    </li>
</ul>
<p></p>
<ul>
    <li><span style="color: #003366"><em><strong>IDEA/CONCEPT TESTING</strong></em></span>: Cost effective method of validating shopper marketing ideas or fully developed concepts using Explorer&rsquo;s Selling Power Index <br />
    </li>
</ul>
<p></p>
<ul>
    <li><span style="color: #003366"><em><strong>MERCHANDISING TESTING: </strong></em></span>Quantitatively assesses optimal merchandising and promotion activity by brand and retailer<br />
    </li>
</ul>
<p></p>
<ul>
    <li><span style="color: #003366"><em><strong>PACKAGING TESTING:</strong></em></span> Tests packaging design options in a virtual environment to validate standout, attraction, activation potential and equity linkages<br />
    </li>
</ul>
<p></p>
<ul>
    <li><span style="color: #003366"><em><strong>NEW PRODUCT LAUNCH TESTING:</strong></em></span> Validates programming impact to determine volume potential, source of volume, cannibalization<br />
    </li>
</ul>
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