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Shopper Insights require a different approach
A major gap surrounding shopper insights is identifying the right measures as it relates to a shopper in a retail environment. Typical research methodologies are hard-pressed to answer these questions:
- What type of shopping trip are they on?
- What factors trigger or influence a purchase?
- How do store dynamics impact purchase?
- Is it easy to find your product in store?
- How engaging is the section your product is in? Is it easy to navigate?
- Is your brand standing out at shelf?
- Does your brand provide the right stimulus at shelf to activate a purchase? (Product quality, Information, Inspiration)
That's why EXPLORER has developed a comprehensive suite of shopper research tools and processes designed specifically to meet these demands. At EXPLORER, we will provide:
- Broadest portfolio of in store and on line shopper research tools that can be customized to meet your specific needs
- Quantified shopper research norms to assess shopper behaviour and evaluate program effectiveness
- Expert in store researchers/ethnographers also trained in business & Canadian retailing to ensure the discovery of only quality, relevant insights
- Leading technologies (in store and on line) to secure optimal data capture and integrity
- Proven approaches to quantify behaviours at the point of decision – at-home, in public, and in-store – to provide actionable point-of- experience insights
- Proprietary Selling Power Index- a tool that uses metrics critical to product activation at retail to assess the potential of new product launches, merchandising and promotional activity
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