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			<h1 style="margin-top:0px;">Shopper Facts--Audits & Testing</h1>
        
		
	<div id="content">
   
    
        	<div class="maincolbox">
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                    <div class="wp"><h4></h4>
<h4><span id="1259700771743S" style="display: none"><img height="386" hspace="5" width="445" align="top" vspace="5" border="1" alt="" src="/site/explorergroup/assets/images/EXPLORER_SHOPPER_FACTS.png" /></span></h4>
<h4><span id="1259700771743S" style="display: none">PATHTracker is a fast, affordable audit service that delivers&nbsp;premium quality shopper insights.&nbsp;&nbsp;It's combines in store audits with shopper intercepts to provide timely insights to influence the quality and direction of major iniatives such as:</span></h4>
<h4><em><span style="color: rgb(255,0,0)"><strong>APPROACH:</strong></span></em></h4>
<p>SHOPPERFACTS quantifies:</p>
<ul>
    <li>
    <p>Visibility/Shopper Reach</p>
    <ul>
        <li>
        <p>Traffic at the store, display, media, and shelf</p>
        <ul>
            <li>
            <p>Passed by/browsed/purchased</p>
            </li>
        </ul>
        </li>
    </ul>
    </li>
    <li>
    <p>Impact:</p>
    <ul>
        <li>
        <p>Stopping Power</p>
        <ul>
            <li>
            <p>Location</p>
            </li>
            <li>
            <p>Engagement</p>
            </li>
        </ul>
        </li>
        <li>
        <p>Shopability/Findability</p>
        </li>
        <li>
        <p>Activation Power</p>
        <ul>
            <li>
            <p>Purchase Triggers</p>
            </li>
            <li>
            <p>Ability to drive impulse</p>
            </li>
            <li>
            <p>Link with Brand</p>
            </li>
        </ul>
        </li>
    </ul>
    </li>
    <li>
    <p>&nbsp;Communication Delivery</p>
    <ul>
        <li>
        <p>Media awareness</p>
        <ul>
            <li>
            <p>Messaging/Positioning/Awareness and recall</p>
            </li>
        </ul>
        </li>
    </ul>
    </li>
</ul>
<h4><em><span style="color: rgb(255,0,0)"><strong>METHOD:</strong></span></em></h4>
<ul>
    <li>
    <h4><span style="color: rgb(51,51,51)"><em>Audit:</em></span></h4>
    <ul>
        <li>
        <p>Validate Selling Power</p>
        </li>
        <li>
        <p>Conducted across major retailers to determine optimal configuration</p>
        </li>
    </ul>
    </li>
</ul>
<p></p>
<ul>
    <li>
    <p><em><span style="color: rgb(51,51,51)"><strong>Shopper Intercept</strong></span></em></p>
    <ul>
        <li>
        <p><span style="color: rgb(51,51,51)">Validates program Selling power</span></p>
        </li>
        <li>
        <p><span style="color: rgb(51,51,51)">Conducted across retailers to assess optimal configuration</span></p>
        </li>
    </ul>
    </li>
</ul>
<p></p>
<ul>
    <li>
    <p><em><span style="color: rgb(51,51,51)"><strong>Reporting</strong></span></em></p>
    <ul>
        <li>
        <p>48 hour reporting after fieldwork completed</p>
        </li>
        <li>
        <p>Roundtable Review</p>
        <ul>
            <li>
            <p>Post report meeting with Sales/Account Teams</p>
            </li>
            <li>
            <p>Identify options to enhance program delivery</p>
            </li>
        </ul>
        </li>
        <li>
        <p>Detailed Report</p>
        <ul>
            <li>
            <p>1 week after project completion</p>
            </li>
        </ul>
        </li>
    </ul>
    </li>
</ul>
<p></p>
<h4><em><span style="color: rgb(255,0,0)"><strong>DELIVERABLES:</strong></span></em></h4>
<ul>
    <li>
    <p><em>Shopper Centric Results</em>-assesses how well programming delivers to shopper needs</p>
    </li>
    <li>
    <p><em>Fast Turnaround</em>-information can be used to manage any course corrections</p>
    </li>
    <li>
    <p><em>Flexible Design</em>-Customized program design (national/regional/channel/retailer specific)</p>
    </li>
    <li>
    <p><em>Accuracy</em>-Pinpoint challenges/opportunities</p>
    </li>
</ul>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>
<p></p>
<p></p>
<div>
<h4></h4>
</div>
<p></p>
<div>
<h4><span>
<p></p>
<p></p>
<p></p>
</span></h4>
<h4></h4>
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